diff --git a/scrape.py b/scrape.py
index aa27798..3fec691 100644
--- a/scrape.py
+++ b/scrape.py
@@ -146,9 +146,11 @@ async def main():
                             'formatted_body': get_formatted_body(post)
                         }
                         for room_id in matrix[mxid].rooms:
-                            await matrix[mxid].room_send(room_id=room_id,
-                                                         message_type='m.room.message',
-                                                         content=content)
+                            if room_id != admin_room:
+                                # don't send updates to the admin room
+                                await matrix[mxid].room_send(room_id=room_id,
+                                                             message_type='m.room.message',
+                                                             content=content)
                     else:
                         # no accesstoken for the calculated mxid
                         content = {